At Netalux, we don’t just build laser cleaning machines.
We are building a cleaner, safer, and more sustainable industrial future.
Since our founding in Belgium in 2017, we’ve pushed the boundaries of what laser cleaning can mean for industries around the world — from aerospace and defense to nuclear energy and pharmaceutical manufacturing.
And now, as we launch our operations in the United States, we are doubling down on that mission: To change the way the industrial world cleans.
A Mission Born in Belgium
Netalux started where many innovators do — in the field.
We began as a service company, not a manufacturer. That means we didn’t design machines in isolation; we tested, learned, and iterated with real users, under real industrial conditions. We cleaned over a million parts before building our first system — and we carried all of that practical knowledge into the design of our hardware, software, and support models.
The result? A robust, award-winning laser cleaning platform built in Belgium, now relied on by some of Europe’s most demanding industries. Our company is ISO 9001 certified to keep ourselves to the highest quality standards. Our machines are supported by advanced remote connectivity and diagnostics, used in environments where failure is not an option.
Today, we are proud to be considered a “lighthouse brand” in laser cleaning. Not because we shout the loudest — but because we deliver results. Safe, clean, reliable, and efficient results.
But the journey doesn’t end there.
Why We Set Our Sights on the United States
"Since our foundation, we’ve aimed to set foot in the US—drawn by its can-do spirit and economic strength. In today’s challenging times, I believe betting on a bold, resilient economy like the US isn’t just smart—it’s vital. So we go full steam ahead."
Since our foundation, we’ve had one goal in mind: to one day set foot on US soil.
Not just to export our products — but to be present, build relationships, and scale locally.
The US isn’t just the world’s largest economy. It’s a market shaped by a unique can-do spirit — where innovation is embraced, industries move fast, and companies are open to trying bold solutions if they deliver value.
In recent years, many global companies have adopted a wait-and-see attitude in uncertain times. At Netalux, we’ve chosen the opposite. We’re pushing full steam ahead and fully commit to our goals to add value in the United States in every way possible.
Why? Because the US market is where critical infrastructure is being renewed. Where sustainability mandates are rising. Where sectors like defense, oil & gas, and manufacturing are actively seeking cleaner, safer, and more efficient maintenance tools. That’s exactly what we offer.
Emmanuel Flaam, Co-Founder and CEO of Netalux
Netalux Inc.: Our Next Chapter Starts Now
In 2025, we officially launched Netalux Inc., a Delaware company built to serve the North American market with the same values that made us successful in Europe. At the same time, we embrace the US (business) culture in Europe.
We’re not just going to ship machines — we’re laying the foundations for local operations, including:
- Assembly & warehousing for rapid delivery
- A North American service team
- Training and support infrastructure
All of this with the commitment to create jobs and value for the US economy.
Our products are UL compliant and we’re in the process of certification. Same goes for FDA compliance with 21CFR1040. In the course of the next months, we’ll be actively seeking collaboration with local suppliers, integrators, technical reps, and distributors. Our goal is simple: to make laser cleaning a mainstream industrial tool in the US — just as we’ve done in Europe.
A Global Commitment to Sustainable Innovation
Netalux isn’t just a business — it’s a vehicle for change.
Our CEO is a member of international ISO standardization committees and multiple steering groups that shape the future of laser safety, machine design, and sustainable cleaning technologies. We don’t just comply with regulations — we help define the standards.
On a personal level, this journey is about more than market expansion. It’s about impact. Industrial cleaning still consumes vast quantities of clean water for example — often millions of liters per job — and relies on abrasive, chemical-intensive methods. If we can replace those methods with clean laser technology, we’re not just improving performance. We’re saving one of the world’s most critical resources.
Every Netalux machine in the field helps us move towards that goal. The more we grow, the more we can reinvest in technology. We’re accelerating laser cleaning speeds. Enhancing automation. And closing the performance gap between laser cleaning and conventional methods.
Growth fuels innovation. Innovation drives adoption. And adoption changes industries.
Same Values. Bigger Stage.
Wherever we operate — Europe, the US, or beyond — we remain guided by the same principles:
- Reliability: We design machines you can count on.
- Sustainability: We help industries reduce waste, chemicals, and water use.
- Radical transparency: We believe in clear communication, honest pricing, and long-term partnerships. We’re happy to share our knowledge and experience with our customers. Just like to don’t buy a car without looking under the hood, you shouldn’t buy a class 4 laser without knowing its true quality.
- Service: We invest as much in customer support as we do in product design.
Our US expansion doesn’t change our DNA. It amplifies it.
Looking Ahead: From Europe to the World
We believe laser cleaning is at the tipping point of becoming the new standard for industry. Not as a niche application — but as a core capability.
From Ghent to the Gulf Coast, from Flanders to Philadelphia — Netalux is ready to lead this change.
By 2030, we aim to:
- Double the number of machines in the field
- Strengthen R&D in both Europe and North America
- Become the go-to partner for critical industries seeking clean, contactless, high-performance cleaning
And we know one thing for certain:
You don’t achieve this by standing still. You achieve it by moving forward — with clarity, conviction, and global collaboration.
Final Word
This is not just our story. It’s the beginning of a broader movement.
The tools we build today will determine the future of how industries clean, maintain, and protect their assets — and our planet.
So, from Belgium to the United States:
We’re here. We’re committed. And we’re just getting started.
About the company in this story...
Established HQ in Belgium in 2017
Netalux Inc., a Delaware Corporation, established in 2019
Netalux’s Transatlantic Leap: Driving Sustainable Laser Cleaning from Belgium to the USA