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Communications Committee

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Photo credit: flickr / Jason A. Howie


The Communications Committee aims to position AmCham Belgium as the authoritative voice of US businesses in Belgium.

The Communications Committee’s mission is to position AmCham Belgium as the authoritative body dedicated to improving business and investment opportunities for companies interested in developing and sustaining U.S. – Belgium Business relations in Belgium.

The Communications Committee is a group of professionals active in the communications field and dedicated to improving the climate for Doing Business in Belgium and Investing in Belgium for both Belgian and U.S. businesses. In accomplishing this goal, the Committee promotes AmCham Belgium’s brand and profile through Publications, organized Networking and Business Events in Belgium, giving the organization a strong presence in the press and assisting with the various communication aspects of all Chamber activities and committees.


  • Maintain, protect & promote AmCham Belgium’s brand and visibility
  • Ensure significant coverage in major Flemish and French-language media
  • Improve effectiveness of internal and external communications vehicles including committee communications
  • Provide support and advice to the lobbying efforts of AmCham Belgium (press releases, PolicyFlash, letters to ministers, etc)
  • Ensure that the AmCham message is coherent and consistent across all committees and is visible in all communication, both external and internal.
  • Provide professional communications counsel to the Board of Directors and chamber committees
  • Build awareness of the gains of existing AmCham policies and services as well as new benefits and happenings with both internal and external stakeholders
  • Support the membership committee’s efforts to develop membership and to increase membership satisfaction.
  • Continue to assess and potentially refocus all AmCham events to ensure that they meet members’ expectations and AmCham’s goals and objectives.

Committee members

Mr. Koen Peeters

Senior Consultant, CS&A International

Mr. Jean-Yves Daxhelet

Policy Manager, MSD Belgium BVBA/SPRL
Vice Chair

Ms. Kara Condon

Communications Manager, MasterCard Europe SA
Vice Chair

Mr. Thierry Bouckaert

Managing Partner, akkanto

Ms. Sarah Bouckaert

Public Affairs Manager, Weber Shandwick

Ms. Laura Brems

Director Public Affairs, Communications & Sustainability Belux, Coca-Cola Services NV/SA

Mr. Jeroen Dhanens

Director Corporate Affairs & Communications Belgium-Luxembourg, JT International Company Netherlands BV (Belgian Branch)

Ms. Sabine Henssler

Communications Director, EMEA, Motion Picture Association

Ms. Florence Hugenholtz

Director - Strategic Communications, FTI Consulting

Ms. Brittany Pheiffer Noble

Communications Coordinator, Osborne Clarke

Ms. Karen Verstappen

Senior Communications Manager Belgium - Luxembourg, Microsoft NV

Mr. Geert Waelkens

Manager Belgian Public Affairs, ING Belgium NV/SA (Marnix)

Ms. Alexandra Trandafir

Communications & Community Manager, AmCham Belgium
Staff Liaison