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The case for investing in Europe remains as compelling as ever

The Case for Investing in Europe 2016 report was released last week and has good news to share. Commissioned by the American Chamber of Commerce to the European Union (AmCham EU) and written by Joseph Quinlan from the Center for Transatlantic Relations at Johns Hopkins University, the report shows that despite the rise and strength of other economic powers, Europe remains the world’s largest economy and continues to offer tremendous investment opportunities for American business.

Europe continues to attract more than half of US aggregate foreign direct investment (FDI) outflows, and the region’s share of US FDI has averaged nearly 60% of the total this decade. After a difficult period, the economy is rebounding and the EU can expect between 1.5 and 2% growth this year – the strongest in years.

The ‘ease of doing business’ is a key reason why US firms remain invested in Europe. Companies which contributed to the report, such as 3M, Ecolab, ExxonMobil, IBM, Oracle and P&G, cite a strong and stable EU, with open borders, free and fair trade, and a secure investment climate, as among the main reasons why their companies continue to invest in Europe with confidence.

The report pulls together impressive facts & figures about Europe from a variety of sources, which also shine a positive light on Belgium. According to the World Economic Forum, for example, Belgium is among the top 20 most competitive countries and boasts outstanding health and education systems. Moreover, Belgium attracts nearly 9% of R&D expenditure by US companies in Europe, or $2.6 billion in 2013.

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